Bing Reveals Their Panda Algorithm: Content Quality

The other day on the Bing search blog, Bing's Michael Basilyan posted a nice amount of detail around how their algorithms determine content quality. In the Google world, this may be similar to how Google's Panda algorithm works but not exactly, as you'd imagine.
Content Quality is a key component to Bing's ranking algorithm, in fact, it is the top three components along with topical relevance and context. So what makes up content quality?
Bing tells us it is made up of authority, utility and presentation.
I summed it up on Search Engine Land in detail, but here is the graphic that sums it up for you guys faster, since you guys understand this better.
click for full size
Reading this is a must even if you dislike Bing or only care about Google.
Clearly, there are some links to Google's Panda algorithm here.

by : https://www.seroundtable.com/bing-content-quality-seo-19562.html

Those Penguin Fluctuations Are Our Ongoing Optimizations

We've been seeing an incredible amount of activity around sites impacted by Google's Penguin algorithm over the past few weeks, smack inside the busiest holiday shopping season.
When I asked Google about this, Google commented:
That last big update is still rolling out - though really there won't be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.
Now, many are interpreting this as the Penguin algorithm is now a rolling update that is happening by itself. I think that is not true.
What it seems to me is that we have engineers at Google that are finding things to tweak in the algorithm and are tweaking those things and pushing them out more quickly than we are use to.
So they pushed out the Penguin 3.0 in mid-October and since then, we've seen major fluctuations with sites hit by that algorithm. We've seen wide spikes in sites hit and then reversed, time and time again.
This to me, is Google testing or tweaking the algorithm, in the live environment. Why? I am not sure. I guess because we asked for it. We wanted a faster running Penguin algorithm and when Google told us 3.0 wasn't that we were upset. So maybe this Google's way of killing two birds (no offense to the Penguin) with one stone?
So what have we documented thus far? Penguin 3.0 on October 17, 2014, Penguin 3.1 on November 27, 2014, Penguin 3.2 on December 2, 2014, Penguin 3.3 on December 5, 2014 and Penguin 3.4 on December 6, 2014. I have not seen any changes since the 6th around this.
Of course, why during the holiday season? I am not sure. I think if Matt Cutts was running things, there is no way we would see this happening now.


by https://www.seroundtable.com/google-penguin-ongoing-updates-19563.html

piegon update got news for SEO-SMO Service Company

It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th.
A Webmaster World thread has some business owners and webmasters noticing the change, so I checked to see my past coverage and compare the search results from after Pigeon launched to today.
These updates is really affected the local searches results like local listing and business listing and some effect on grammatical English mistakes the main reason of this update is USA and nearby country SEO Service company in local area got this effect slowly as the result of traffic down literally
All this update is coming for improve search engine result the conclusion of this update is post genuine content in yours website page no stuffing of keywords Google crawler got smart now you don’t easily cheat with black hat tools so apply the right task for yours project .

Additional Details:
• Major directories such as Yelp, Zagat, Urbanspoon, TripAdvisor, and others are seeing increased page 1 rankings and influence in the search results
• The update has only been released to US English results, but the percent of queries impacted has not been reported
• Google said that this new algorithm improves their distance and location ranking parameters, and aims to provide a more useful and relevant experience for searchers seeking local results, although it may make it more difficult for individual businesses to rank in the search results
Like so many of Google’s updates, this is a first pass which will certainly have tweaks and updates as it goes along. In every algorithm update it typically takes a few weeks before we understand the full impact.
Google’s goal of this update is to improve local search results by tying together authoritative local business websites with their Google Maps results. Google Maps added a scroll bar to its search results just days before the Pigeon update was released and SEOs can already see an improvement in the pairing of local searches with Google Maps results. The image below shows a search for “hardware store Chicago”. You can see the scroll bar Google added to the map search results, along with a list of local Chicago hardware stores and their locations plotted on the map.

Local directory sites, such as Yelp, have had trouble in the past with Google’s algorithm. Yelp has even accused Google of manipulating search results to have Google+ related information appear higher than Yelp results for queries containing the search term “Yelp” specifically. Yelp released a report with the results for the query any in yelp and pointed out that despite the query containing the word “yelp” Google produced the Gary Danko website as the first result along with site links to Google reviews and the Google+ page. So Google local service company SEO – SMO going to action smartly now for their result improvement after this update now going time is to do hard work for the guys doing job in SEO. Keep in touch with their updates

SEO: Harder To Know If Human Error Caused Ranking Issues Vs Algorithms

When it comes to ranking issues in Google, there are two main reasons why your rankings can drop. The first is you made a technical mistake on your own site, such as blocking Google from crawling you. The second is Google decided through algorithms or manual actions that your site shouldn't rank as well anymore. A WebmasterWorld thread has SEOs debating if it is harder to know if your site was hurt by an algorithm, ie Google vs your own human error.

We have so many algorithms running, possibly well over 2 changes per day, in the search results. Because of that, does it make it impossible for one to know if it is a human issue vs an algorithm? There can be SEO technical mistakes on the site, but even with those, is that the reason your site tanked? The senior member in WebmasterWorld said: Is it time for us to quit simply discounting any statement about a change made yesterday possibly having an effect on rankings today, or not? The truth is, probably not. You need to look at a case by case basis. Of course, when I track algorithm changes and Google updates, I look for patterns. If there are a ton of complaints, then you can assume (not a safe word) that Google did release some sort of update that hit you and others. But you cannot always make that assumption because a technical issue may hit you the same day. Anyway, this is what you hire SEO firms for. To analyze these things and make suggestions and corrections to things you can control (i.e. your technical site) and things you do not necessarily control. Forum discussion at WebmasterWorld.

Google Updates Seo Service Company Faridabad

I may have missed a small Google update, unconfirmed update, that happened on June 27th/28th and there may have been an update this weekend on July 5th. There are two different threads at WebmasterWorld with discussion about both updates. This thread is talking about the June 27th/28th update and this thread is on the update from July 5th.

There is not a lot of chatter around it but there seems to be enough. It might be related to manual actions, but many say they do not have manual actions in Google Webmaster Tools. I doubt it was a big algorithm change because the chatter is not that high on either day. July 5th chatter may be specific to the July 4th weekend and less internet traffic happening. But June 27th/28th might be a link penalty or something else. I am unsure. The tracking tools mostly show activity on the July 5th but very little on June 28th. Here are the charts from Mozcast, SERP Metrics, SERPs.com and Algoroo:

European Court Requires Google To Delete Personal Info: Reputation Management Just Got Easier

A major ruling just knocked Google over the head, where Europe's top court, the The Court of Justice of the European Union, ruled that a person has the right to be "forgotten" and thus Google has to remove personal information from their search results when the person makes such a request. "If, following a search made on the basis of a person's name, the list of results displays a link to a web page which contains information on the person in question, that data subject may approach the operator directly and, where the operator does not grant his request, bring the matter before the competent authorities in order to obtain, under certain conditions, the removal of that link from the list of results," the judges said.

This obviously not only applies to Google, but Bing, Yahoo, Baidu and others that operate in the European Union. This is known as a bill named the "right to be forgotten." Google spokesman Al Verney said Tuesday's ruling was "disappointing ... for search engines and online publishers in general." The company, he said, will "now need to take time to analyze the implications." He added, "We are very surprised that it differs so dramatically from the Advocate General's opinion and the warnings and consequences that he spelled out."

This will make it so much easier for those with personal reputation management issues to get their past history erased from the internet. I am not sure if this would apply to company brands and issues but personal issues, yes. You bet Google will fight this as best as they can but I am not sure what they can do at this point to overturn this ruling. I am not sure also how Google will handle this differently in the EU versus the US. Forum discussion at WebmasterWorld.